Real estate signage is part and parcel of the FSBO sales process. That being said, you have to know how to use them to get the biggest bang for your buck. When it comes to selling real estate, it is important to understand that the number one thing that leads to a sale is not snappy advertisements, professional help and so on. The primary thing that sells a home is the property itself. A sale occurs when a buyer sees your property on the Internet or drives up and falls in love with the property. Given this fact, your goal in using signage is solely to get the buyer to your property so he or she can fall in love and offer you an obscene amount of money! When using signage, it is pretty hard to go overboard. In most areas, you want to put up between 15 and 20 signs. One should be placed on the corner of each entrance street to your neighborhood. You should also place one at each end of your block and any intervening blocks where a person must turn to reach you. The goal is to grab their attention and then lead them to your property. Try to make it as easy for them as possible. On each one, you should list the property address and your phone number first. Make sure to use very dark, thick ink so it stands out. Next, include the basic information on the property. This should include the number of bedrooms and bathrooms. Putting the price is also a good idea, though some people prefer not to. Add nothing else to it. You do not want to clutter it up to the point where people have to get out of their car to read it. Most simply will not do so! Some people are a bit hesitant when it comes to sticking up signage everywhere. Yes, it can be a bit tacky, but it works. When selling a home, the goal is to get the potential buyer to your house know matter how. Creating a trail of signage crumbs will do the trick. |
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