Over the past couple o'years, I've gotten out of the habit of writing press releases. I have a score of websites and projects that I'm working on, and I have just as many excuses as you probably have. But today, I read a great article from PR Fuel which kinda struck home. The idea: "the more press releases, the more press." It's a pretty simple concept that tipped a hat to my music marketing education. You may have heard in advertising that you must place an ad in front of someone's eyes seven times before they'll act on the ad. Well, it's the same thing with the media. A few years back when I had fewer excuses, I sent out press releases every couple o'weeks. Consequently, I got some decent ink from various publications out there. My media targets knew the name "Brobdingnagian Bards," even if they couldn't pronounce it. The reason: I kept the media updated through frequent press releases. Now, there's another side to this that I didn't think about. Whenever I release a new CD, I write A press release. But ye know what? You don't have to limit yourself to ONE press release. As the PR Fuel article points out, some companies write several press releases for the same product. And if you think about it, makes sense. I mean, when you write a press release, you won't to focus, focus, focus your message. Don't clutter it with multiple ideas. Just one message. But your CD may have more than one message to share. So write more press releases. But space them out over a week or two. Hit them hard with a message that will make them sit up and take notice without annoying them. The better your music marketing plan, the better the results that you will receive. This all ads up to more press for your band. |
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