Eighteenth century thinker Denis Diderot once noted, "There is no moral precept that does not have something inconvenient about it." The underlying truth of that statement is one reason some people seem to have difficulty operating an ethical home business. Ironically, however, those seeming inconveniences can actually turn out to be advantages. Those who try to short-cut real important business values aren't doing themselves a favor on either an ethical or a financial plane. The temptation to skirt ethics comes from our strong desire to generate profits and to experience personal success. Most people who operate their own businesses are very driven by their aspirations and when all that seems to stand in the way of greater profits is an ethical question, they may be tempted to turn a blind eye to what is right. That willingness to overlook principles might seem like a solid business decision in terms of the bottom line. Even if it is, of course, its reprehensibility and contribution to the worst parts of our society should dejustify the unethical behavior. However, a closer examination of most ethical shortcuts reveals that the "easy but questionable" way usually isn't the sound business decision in terms of the profit levels, either. That's because our home businesses are based on our word and honor. This is especially true of online enterprises, where our perceived credibility is largely determined by our history of clean dealings. Although it may be possible to grab a few quick bucks disingenuously, doing so is likely to have longer-term repercussions on one's reputation that will cost more in the long run than what is immediately generated. Additionally, the Internet never forgets! A questionable auto salesman may be able to last awhile, as advertising and blind luck may lead others onto his lot. Those who make buying decisions online, however, are already positioned to do quick research about those with whom they may be dealing. All it takes is a little bit of "Googling" to reveal complaints, allegations and criticisms of unethical players. An ethical compromise in pursuit of fast money will haunt online vendors and service providers indefinitely. When I teach and mentor new online home business owners, I make a point of reminding them not to compromise their ethical standards. Not only is that important on some deeper level, it is also a core component of long-term success. Ethics breaches do nothing to help home-based businesses, but do risk destroying them. As you grow your home business, remember that the inconveniences of maintaining the highest possible standards also supply you with the building blocks by which you can construct a recognized foundation for honesty and fair dealing. That kind of reputation can be the difference between barely eking out a living and being a home business success story. |
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