Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales? You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that? Web designers can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his handiwork. However, it is very important to understand some of the key elements that smart marketers will make certain to appear (or NOT appear) on their highly profitable sites. If you are aware of these you may be able to select a designer who is knowledgeable in marketing as well as design. COLOR: Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background - or as close to that ideal as possible. Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works. GRAPHICS: Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go. LAYOUT: The first 'fold' of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top 'fold' first. This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly. These are just some of the important elements you should be aware of when designing your site. |
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