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Make Your Advertising Spread Like Wild Fire!

It pays to be careful when you decide to link with a site. Choosing the wrong Website will diminish your credibility and could result in being penalized by the search engines. Sticking to relevant sites that you have personally reviewed is the recommended way of building your Website traffic and search engine ranking.

Everyone who has a Website and seeks to establish cross-links is solicited by a variety of sites, some good and some bad. It helps to establish the criteria for the sites with which you will consider linking before engaging in this activity. If your goal is to drive qualified traffic to your Website and to enhance your appeal to search engines, then you must be selective about the sites with which you exchange links.

Only trade links with complementary sites whose products or services are relevant to your offerings. A real estate site that cross-links to a casino site, for example, is not acting in the best interest of its visitors. It may even be penalized by search engines such as Google for attempting to build ranking with irrelevant cross-links. Ideally, the site linking to your Website should attract a clientele that would also be interested in what you offer. Thus, anyone who clicks on your link is pre-qualified and is more likely to purchase something from you.

Search engines have gotten smarter. They can distinguish between relevant links and those that represent links for links sake, and your site ranking will suffer consequently. Never, ever sign up for a link farm or seek links from irrelevant sites simply because they already have a high search engine ranking. Those failed strategies are now the kiss of death among leading search engines. It is best to only sign up with cross-linking services that allow you to be very selective in trading links.

It is better to have a small number of good cross-links than a large number of irrelevant links. Choose wisely and over time you will benefit from increased traffic that actually contributes to your revenues and organic search engine ranking.

Al Kernek

Al Kernek has thirty years of hands-on marketing experience in both Fortune 500 firms and entrepreneurial start-up companies. He has an extensive background in marketing, Internet marketing and the use of e-mail newsletters to promote products and services.

His credentials also include a master's degree in business management, numerous courses in high-tech marketing, plus many industry and company awards for outstanding achievement.

A licensed real estate broker, Al has also published a book for real estate agents interested in email newsletters. Another book, "Put Your Business Online," is directed towards small businesses and entrpreneurs as well.

Among his many interests is a passion for bike riding along the California coastline, good mystery and horror novels, and charitable works. Al is a Toastmaster who resides with his wife and an assortment of critters in San Diego, California.