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Your mailing list the key to improving your internet marketing but how do you build up your list?

1. Write yourself a report or small ebook about 10 pages is sufficient. Give it a catchy title, make it an interesting subject and put your web site and contact details inside it. This is the reward for your subscribers.

2. Set yourself up with a good autoresponder system or service.

3. Set up an opt in form on your web site offering your ebook as an incentive to sign up. Ensure that you state that emails are not sold and keep to it!

4. If you have a physical location give out cards asking for permission to include your customers on your mailing list.

5. If you have a conventional mailing list include these cards in your correspondence or direct your customers to your web site to sign up.

6. When you send out products to your customers include these cards in the package.

7. Some autoresponder services include an IPN to PayPal allowing you to automatically include buyers to your list - subject to them confirming their subscription via an opt in confirmation email.

8. Write articles and include your sign up list email address in the resource box.

9. Contribute to other web sites including your list email address.

10. Trade content with other complimentary web sites and put your list email address as a reference.

11. Post useful information on forums and bulletin boards with your list link.

12. Add your ezine to ezine directories.

13. Set up small ads on other ezines.

14. Place ads in search engines and portals.

15. Give products to joint ventures that provide gifts to visitors as a list building exercise.

16. Offer your ezine to your affiliates or set one up just for them.

17. Include your list link in your eBay shop.

Lastly make the contents of your list interesting to as many people as possible.

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee?s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust ? which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.