If you would like to build a solid, stable home business very quickly -- without needing to do any advertising or marketing whatsoever -- then this article will show you how. It's been said (and proven by many a smart business owner) that you can build an entire home business from the ground up just on referrals and nothing else. In other words, if you truly understand how referral marketing works and how to generate referrals at will, you can pretty much forget about needing to spend your money on any "traditional "selling and advertising. Because you won't need it. You won't need to run print ads or Internet ads or any other kind of ads. Reason why is because you'll be like a good mechanic -- people will come to you from all over because you did a good job on all their friends' cars and trucks and they don't trust anyone else to work on their vehicle. And while entire books have been written on this one subject, there is one very powerful way to get referrals that is based on nothing but timing. And that is to ask for a referral when one of your customers or clients thanks you or gives you a compliment about a service you just did for them. Why is that the best time to ask for referrals? Because people are never more likely and willing to give you a referral (or multiple referrals) than right after they give you a sincere compliment. That may sound obvious, but it is important to remember. I know people who are leaving all kinds of money on the table -- sometimes tens of thousands of dollars in fees and sales -- every year simply because they neglect to ask for referrals when they've been given a compliment by a client or customers. |
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