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Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book. If you're a reader, you can delve into background information about the book. If you are an aspiring author, you can learn from another author's experiences. Every book signing is an opportunity to learn-without obligation to buy anything.

Book signings can be held almost anywhere. Is your book about gardening, nutrition, or money? Why not have an event at a large garden supply outlet, a spa, or a banking institution? Are you writing about an exciting period of music or interesting musicians? Then consider one of the big local music stores for the seminar. On the other hand, if you're a speaker or professional seminar leader, why not sign your books in a nearby bookstore in addition to selling them at the back of the room when you give your next presentation?

To help publicize a book signing, coordinate it with a special day, like Grandparents Day, or some topical holiday that has special meaning in context with the subject matter of your book. Several Internet web sites offer hundreds of dates that you can use for a public relations opportunity. Think of different and innovative ways to connect your book and your ideas to something that is already scheduled to happen in the area. For instance, if your book has anything to do with women's health, you may tie into a local Race for the Cure event, which supports research on breast cancer. Or, dream up a day of your choice to publicize your book. "Today is national TAKE CHARGE day!" Couple a book signing with seminars or speeches you have already scheduled, a family reunion, or other special event. Where would your target audience likely gather? Find that place and go there!

Provide a mini-seminar on the topic of your book. Some people in your audience may have already read it and want to pose specific questions. Prepare comments, anecdotes, and insights in advance. Greet your public enthusiastically and welcome their questions.

Book signings can be exciting for writers and readers and profitable for everyone.

Jo Condrill

Jo Condrill is a professional speaker, author, and consultant who knows a secret that is changing lives. Her book, "Take Charge of Your Life: Dare to Pursue Your Dreams," provides a complete "how-to" guide to preparing for success in the 21st century. "That book saved my life," one reader exclaimed. Jo was awarded a Toastmasters International Presidential Citation in 2005 for outstanding contributions to the organization and its programs of communication and leadership development. The US Department of Commerce Commercial Services awarded Jo's company, GoalMinds, Inc., an Export Achievement Certificate for accomplishments in the global marketplace. Jo's books have been translated into nine languages by publishers in various parts of the world. Jo is a Rotary Paul Harris Fellow. She once held leadership positions at Army Headquarters in the Pentagon and was awarded the Army's highest civilian award, the Decoration for Exceptional Civilian Service. She has a masters degree in public administration and is a graduate of the U.S. Army War College. Jo is coauthor of "101 Ways to Improve Your Communication Skills Instantly," which is now in its fourth edition, and "From Book Signing to Best Seller." She provides unique seminar learning experiences in leadership, team building, personal development, and success strategies. Jo is the mother of four young adults.