It is easier to make additional money from your current clients than it is to go out and find new ones! See 21 simple ways in this three part article series.
Part Three:
15. Follow-up with your customers to see if they're happy and offer them another product.
Use your autoresponder script or subscription to send a follow up message 2-3 days after they have purchased and make sure they are happy with the product.
Some examples of this type of account or script are: Getresponse or AWeber, for examples of an autoresponder company.
Or a self-installed script like a custom version of QuickPayPro, which has the sequential autoresponders plus the shopping cart etc., or a simpler script like Autoresponders Unlimited if all you need is the autoresponder part and not the full shopping cart.
Another thing to add in the message to make sure they are using the product (Especially an ebook) is to ask how they liked a specific chapter's information. With software, it could be a specific feature or action the software performs.
For example, with an ebook you could say, "So how are you enjoying that tip in chapter 4? Did you save as much money as I did when I used this method?"
They will have to go to the ebook and see - especially if you can add something like the part where I said "did you SAVE as much money as I did?"!
How will they know:
a.) What you did
b.) How much you saved
c.) What the method was
Unless they read the book?
16. Offer people a free sample of your product and tell them they will get a discount if they order now.
For an ebook it could be the first couple of chapters or chapters that don't give away all your "secrets". For software it could be a 30 trial or a version of the software that doesn't have all of the features enabled.
17. Send your customers a "thank you" e-mail with a back end offer attached.
Send this one immediately or 1 day after purchase. Remember the follow up email asking how they like the product/ebook/software/video, etc. will be going out on day 3 or 4.
The offer should optimally be related to an enhancement of the product they just purchased. But not the "new and improved" version of the same product!
More like selling tea pot covers to tea pot buyers, bookmarks to book buyers and video viewing software to video buyers... get it?
18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.
Think about complimentary items that enhance your items such as:
* Presentation or looks
* Ease of Use
* Beauty
* Features
* Speed
* Bells and Whistles
* Longevity
* Widen Appeal to larger group of people
* Emotional Attachment (Personalization)
And so on.
19. Allow your customers the option of signing up to your "future product offers list".
I know some online business persons who have a "Early Bird" notice list. Subscribers get notified early of these special members' only deals!
They are basically asking you to tell them when they can buy the next product (or affiliate product / recommendation) from you! Who would want to turn that down?
20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.
This is self explanatory for anyone who has ever been to Sears, Best Buy or Circuit City! Every single purchase you make from those stores comes with an offer of an extended warranty. It is the easiest way to increase your profits by 10% that I know of!
21. Give rewards instead of money for ezine referrals.
There are scripts that you can install that will do this for people who send you referrals for your ezine or site. It tracks the clicks and the subsequent hits by the same person to the thank you page.
Obviously they signed up if they go from the sales page to the thank you page - right?
Then it would record the referrer and every month (or quarter, etc.) you can give rewards, bonuses, or commissions to the top 5 or 10 referrers. Don't run it like an affiliate program where everyone gets the
reward, you should already have an affiliate program in place. No, run this like a contest to build up the competitiveness of it!
You want them WORKING to send you people so they are in the top 5 or whatever you set as your payout levels.
Well, that's it, 21 Simple Ways you can Make More Money from your Current Clients.
If you have any other ways, send them to me and I will post them in the Ebooks for Ebusiness Blog with your name and your web site link! |
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