Direct mail post cards are a popular form of marketing for network integrators. They can be expensive though, so you need to set up your direct mail post cards correctly. Good direct mail post cards have good conversion rates, poor ones don't.
You should definitely be thinking about doing some direct mail in the first few months of operation. You don't want to do a huge blitz. At the beginning you should send a small number of direct mail post cards. This way you control your costs and you gather some baseline data to gauge what worked and what didn't when you prepare for your next round of direct mail.
The most important element of your direct mail postcard is your heading. This is what will grab people's attention so it has to be good. Here are some tips for getting the most mileage out of your heading.
Direct Mail Post Card Headings Ensure your headline and text are benefits focused. Your direct mail campaign needs to answer the question, "What's in it for me."
Look at the following two direct mail post card headings and determine which one is more effective:
'We Install and Fix Computers' 'Discover how offices all over the greater _____ area are making their computer problems a thing of the past'.
The first heading is me, me, me and the second one is benefits oriented. The direct mail post card with the second headline will be much more effective at pulling in prospects.
With a direct mail post card you have two seconds to capture the reader's attention. You must spend a lot of time on your headline. Brainstorm on it and make sure it speaks to potential customers' needs not yours.
The Bottom Line on Direct Mail Post Cards Direct mail post cards are a popular means of marketing to potential customers. In order for your direct mail post cards to be effective they need a compelling heading. One that speaks to the benefits of your service rather than touting your abilities and services is the type of heading that works best on direct mail post cards.
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Author Bio:
Joshua Feinberg, co-owner of Computer Consulting 101, gets computer consulting businesses more steady high-paying clients. Now you can too with your free access pass to proven computer consulting secrets at www.Computer-Consulting-101.com
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