Your audience demands information products that are up to date, and on the cutting edge of your niche. If the thought of writing a manuscript makes you cringe, consider an easier way to create and sell your own information products. Staging a live teleclass with an audience of prospects or customers allows you to capture your knowledge into three (or more) potential information products. Use these three techniques to turn a one-hour call into a money-making product series. 1. Record your teleclass. Its easier than ever to create high quality recordings of your teleclass, teleseminar, or conference call. You can use a professional recording service to effortlessly capture your audio, or you can record a call yourself on your computer using inexpensive hardware and software. By editing your recording and encoding it as an MP3 you can start selling downloads of your recording. A number of inexpensive duplication services can even convert your MP3 into a physical compact disc that you can sell at live events, on your website, or even at Amazon.com. 2. Transcribe your recording. Different members of your target audience like to learn new material in different ways. Therefore, a transcript of your teleclass recording lets more members of your customer base absorb the information you created on the call. You can make your transcript available as an instant download to accompany the purchase of an MP3 or a CD to add value to your sales without creating a separate sales channel. 3. Expand your transcript into an e-book, a book, or a workbook. You dont have to stop at a teleclass transcript to create and sell your own information products. Teleclasses are a great way to quickly develop your ideas, especially if you encourage lots of audience interaction on your calls. For example, if you use a top five list as the outline for your teleclass, you can expand each of your five topics into a chapter or two of your finished book. |
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